customers

3 articles tagged as customers

The time to sell is when you have a customer. That’s a line I heard in a sales talk some years ago. It’s an appropriate thought to lead off this essay. Every founder has to make decisions about when to start selling. When should …

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One difficult part in startup decision making is choosing the decisions to make. Some may be obvious, but many have the effect of trying to fix things that aren’t broken. Let’s take the example that you’re missing your sales targets. Do you make changes …

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This is the second installment on startup founders making decisions with a deeply ingrained sense of context. In episode one we covered hiring, compensation, cap table, investors, board and governance, and self-awareness. Here comes a half-dozen more. My previous essay on this topic included …

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