August 2019

3 articles in August 2019

This week’s essay is a corollary to last week’s discussion about protecting founder equity. It is very tempting often to trade equity at a startup valuation for marketing, technical, business development, product design, office space and other services. Sometimes this is a wise decision, …

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One important maxim in startup companies is that future investors are betting on the management team and not betting on each other. When founders get diluted below a reasonable level, say anywhere below 50% prior to significant institutional rounds, whose company is it? All …

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In my daily routine of reviewing startups I am struck often by how many of them show no awareness of their competition. I often see very detailed and carefully constructed plans that are exactly like one or more existing companies already far along in …

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